Our community contribution
Reflecting the Group’s divisional autonomy, community engagement is principally driven and managed by our businesses to ensure value is created in ways that best address the needs of their customers and communities. In the 2020 financial year, the Group contributed approximately $68 million to community organisations in Australia, New Zealand and other regions where we operate, including $25 million in direct social investment in community organisations. The Group also facilitated indirect contributions from customers and team members totalling more than $43 million. In the last year, indirect contributions were impacted by COVID-19, for example the temporary suspension of Bunnings community sausage sizzles.
While traditional areas of community support such as the Bunnings community sausage sizzles were temporarily unavailable due to COVID-19, Bunnings adapted quickly to find innovative new ways of connecting with the community. To ensure groups who had sausage sizzles planned during the first weeks of lockdown in Australia and New Zealand could find new ways to fundraise, donations of a $500 gift card were made to more than 3,000 community groups representing an investment of over $1.7 million.
Wesfarmers at a corporate level partners with community organisations in three key areas: medical research and wellbeing, education and the arts. Across these areas, we also look to partner with organisations that have significant Indigenous programs, including Indigenous-led programs. This year Wesfarmers Corporate contributed $9.8 million to more than 25 small, medium and large community partners. We maintain close relationships with our partners, engaging with them throughout the year to see how our contributions are advancing their programs.
Following the devastating bushfires that impacted Australia over the summer of 2019/2020, Wesfarmers committed to underwrite a donation of $1.5 million from across the Group to support our charity partners and other organisations involved in the enormous rebuilding task. This is in addition to the $200,000 pledged by Wesfarmers divisions in late 2019 and the donation of critical products and in-kind support already provided on the ground in affected local communities. More than $600,000 was raised for GIVIT for bushfire and drought relief from the national Bunnings sausage sizzle held on 22 November 2019 and more than $850,000 was raised for the Australian Red Cross Disaster Relief and Recovery fund from the Australian and New Zealand Bunnings sausage sizzle held on 24 January 2020.