Wesfarmers OneDigital



Wesfarmers OneDigital

Established in 2022, Wesfarmers OneDigital brings together the Group’s digitally native businesses, including the Catch marketplace, the OnePass membership program and the OneData Group data asset. Wesfarmers OneDigital will power the Group’s data and digital growth ambitions and provide customers with a more seamless, rewarding and valuable omnichannel experience across the retail businesses.


The OnePass program provides members with additional benefits and convenience when shopping with the Group’s retail businesses. In early 2022, the Club Catch subscription program was rebranded and repositioned as OnePass. Kmart, Target and Catch are currently part of the OnePass program, with partnerships with Bunnings and Officeworks, and additional benefits to be added over the coming year.

Visit OnePass Website


Catch is an online marketplace which commenced operations in 2006 and was acquired by Wesfarmers in August 2019, bringing highly complementary digital retail and fulfilment capabilities. Catch's vision is to be the trusted place where Australians start their shopping journey. Catch operates an online business model offering branded products on a first-party basis and a third-party online marketplace. Its online operations are supported by a leading technology platform and fulfilment centres located in Victoria and New South Wales.

Visit Catch Website


OneData, formerly the Advanced Analytics Centre, manages the Wesfarmers shared data asset, providing a single view of the customer and enabling the divisions to deliver a more compelling offer to customers. OneData also provides data analytics support OnePass and Catch.