Wesfarmers OneDigital

Wesfarmers OneDigital

Established in 2022, OneDigital brings together the Group’s digitally native businesses, including the OnePass membership program and the Group data asset. OneDigital powers the Group’s data and digital growth ambitions and provides customers with a more seamless, rewarding and valuable omnichannel experience across the Group’s retail businesses. The division employs about 600 team members.
OnePass
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The OnePass program provides members with additional benefits and convenience when shopping with the Group’s retail businesses. In early 2022, the Club Catch subscription program was rebranded and repositioned as OnePass. The uniquely broad range of OnePass partners include Bunnings, Kmart, Target, Catch, Officeworks, InstantScripts, Priceline Pharmacy and Flybuys.
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