Kmart moving out of problematic plastic packaging
While developing Kmart Group’s Sustainable Packaging Principles and Standards, polyvinyl chloride (PVC) was identified as being used in the plastic bags for some Kmart underwear packs. While it may be fit for purpose, PVC is considered a problematic plastic given it is not able to be recycled through municipal kerbside systems and contaminates the other materials collected.
In response, Kmart worked with its suppliers to develop and source a more recyclable alternative with less environmental impact. This search resulted in a new bag design made from linear low-density polyethylene (LLDPE), which is accepted in the RedCycle soft plastic recycling drop-off system. Compared to the current PVC package, the new LLDPE version weighs 46 per cent less, uses 34 per cent less material and is 40 per cent cheaper.
Given these results, the new LLDPE bag and design philosophy will be used to replace the current PVC packaging across Kmart’s women’s sleepwear and underwear, kids and men’s sleepwear ranges.