Nicole Sheffield

Managing Director, Wesfarmers OneDigital

Nicole was appointed Managing Director, Wesfarmers OneDigital in November 2021, and leads the strategy and implementation of the Group-wide data and digital ecosystem.  This includes the OnePass membership program and OneData, formerly the Advanced Analytics Centre. 

Prior to joining Wesfarmers, Nicole held a number of leadership roles. She was the Executive General Manager, Community & Consumer, at Australia Post where she led the Australia Post retail network of 4400 Post Offices and all digital channels and the customer contact centre. Previous roles include Chief Digital Officer and Managing Director, Digital Networks at News Corp Australia, overseeing digital strategy, audience and subscription growth, and Chief Executive of NewsLifeMedia, leading the lifestyle publishing division.

Nicole is a regular speaker and commentator on business and media and is a the President of the Australian Retailers Association Council and a Director of Chief Executive Women. She has previously served as Chair of the Australian Broadcasting Corporation Advisory Council, Chair of the Interactive Advertising Bureau Australia and was a non-executive director of Capital Health. Nicole holds a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from the University of Technology Sydney.