Nicole Sheffield

Managing Director, Wesfarmers OneDigital

Nicole was appointed Managing Director, Wesfarmers OneDigital in November 2021, and leads the development of Wesfarmers’ Group-wide data and digital ecosystem.  This is a new role for Wesfarmers, reflecting the strategic importance and growth potential of our data and digital strategies.

Prior to joining Wesfarmers, Nicole held a number of leadership roles. Most recently she was the Executive General Manager, Community & Consumer, at Australia Post where she led the customer experience across the Australia Post retail network, digital channels and the customer contact centre. Previous roles include Chief Digital Officer and Managing Director, Digital Networks at News Corp Australia, overseeing digital strategy, audience and subscription growth, and Chief Executive of NewsLifeMedia, leading the lifestyle publishing division.

Nicole is a regular speaker and commentator on business, media and women’s issues and is a Director of Chief Executive Women. She has previously served as Chair of the Australian Broadcasting Corporation Advisory Council, Chair of the Interactive Advertising Bureau Australia and was a non-executive director of Capital Health from December 2015 to October 2021. Nicole holds a Bachelor of Arts/Bachelor of Laws from Macquarie University and a Masters of Business from the University of Technology Sydney.